Consistency is the strategy most brands are missing

Everything from the plan to the reply, so nothing falls between your team and ours.

• Content calendar planning — what goes out, when, and why
• Post design — on-brand graphics, carousels and stories
• Reels and short video — the format the platforms currently reward most
• Captions and copywriting — written for the platform, not copied across all of them
• Hashtag and discovery strategy
• Community management — replies, comments and DMs answered like a person works there
• Paid social — boosting what earns it, rather than everything

Running them separately is how brands end up paying to promote a post that organic data already showed nobody wanted. We let the organic feed tell us what resonates, then put budget behind the winners.

Follower count is the least useful number on the dashboard. We report reach, saves, shares, profile visits and the enquiries that came from them — the metrics that indicate whether the account is doing anything for the business.

A calendar agreed in advance, production batched into as few sessions as possible, scheduling done ahead, and the daily work reduced to conversation rather than creation.

That order matters. Daily creation is what exhausts teams and kills accounts in month three; batching is what makes a cadence survivable in a busy month.

The same caption pasted onto four platforms reads as a broadcast on all of them and as native on none. LinkedIn wants the reasoning, Instagram wants the hook in the first line, TikTok wants the interesting part immediately.

One idea, expressed four ways, is a fraction of the work of four content plans and several times the result of one copied post.

Two done properly beats five done thinly, and trying to be everywhere is the most common cause of a stalled account.

We will tell you where your customers actually are and where you can afford to be absent — including when the answer is that a platform you are attached to is not worth the effort.

Very little week to week — that is the point of handing it over. What genuinely helps is access to what is happening inside the business: new work, new products, a delivery going out, the thing that went unusually well.

The accounts that outperform are the ones where someone sends us a photograph from the floor once a week. No brief, no polish. That single habit produces more usable content than any content plan.

Every account eventually gets a complaint where everyone can see it. Deleting it is the worst available option and the most common instinct.

We agree a policy in advance: what gets answered publicly, what moves to a direct message, what is escalated to you, and what tone the reply uses. Handled well, a public complaint is the most convincing advertisement a brand gets, because everyone watching learns what you do when something goes wrong.

Monthly, in plain language, covering what went out, what performed and what we are changing next month. Reach and follower movement are included for context, not as the headline.

The headline is intent: saves, shares, profile visits, direct messages, and the enquiries that named social as their source. If those are flat for two months running, the report says so and proposes a change rather than finding a metric that went up.