Websites that earn their place in your marketing

A decade of client work has settled into five formats. Most projects are one of them, or a combination.

• Business websites — the main site, structured around your services and the searches that lead to them
• E-commerce — product catalogues, checkout, payment integration and the analytics to see what sells
• Landing pages — single-purpose pages built for a campaign, where the only measure is conversion rate
• Portfolio sites — for studios, photographers and consultants whose work is the pitch
• Custom builds — booking systems, member areas, dashboards and anything that needs real logic behind it

A site that search engines cannot read is a site that only your existing customers will ever see. Every build ships with a crawlable structure, one page per commercial intent, correct heading order, real internal linking, structured data, an XML sitemap and image alt text.

That is not an upsell. It is the difference between a website and an asset.

Google measures how fast your page becomes usable, and users abandon slow pages long before they abandon ugly ones. We build on modern frameworks with image optimisation, font loading and caching handled properly from the start, rather than bolted on after a slow-site complaint.

You get a consultation, a written scope, a design you approve before a line of code is written, and a build you review in staging. Revisions are included in every package. After launch, support is available around the clock — launch day is the start of the relationship, not the end of it.

The brief changes completely depending on who is buying. A retailer needs a catalogue, a checkout and photography that survives a phone screen. A manufacturer needs credibility, specifications and an enquiry path that a procurement manager will take seriously. A clinic needs appointments and reassurance.

We ask what a visitor has to believe before they act, and build the structure around that answer rather than around a template's page list.

Discovery first: your services, your customers, the searches that lead to you, and what your competitors already own. Then a structure — the actual page list, and what each page has to accomplish. Then design, which you approve before anything is built. Then the build, which you review in staging on your own devices.

Content runs alongside all of it, because content is what delays most projects. If copy and photography have to be produced, that starts on day one rather than being discovered as a problem in week six.

A site that never changes after launch slowly stops being found. Search rewards pages that stay current, and every business accumulates new services, new work and new questions worth answering.

Hosting, maintenance, updates and backups are part of what we offer, and support is available around the clock. Whether you keep that with us or take it in-house, the handover includes what your team needs to do it properly.

The same four come up repeatedly, and all four are structural rather than cosmetic.

A single page trying to rank for every service, so it ranks for none. A homepage as the destination for every advertising campaign, regardless of what the ad promised. Images uploaded straight from a camera, so the site takes eight seconds to load on a phone. And a design signed off on a desktop monitor, then discovered to be unusable on the device three-quarters of visitors actually use.

None of these are visible to the owner, because the owner arrives by typing the address and looks at it on a laptop. They are extremely visible to everyone else.

Text with enough contrast to read outdoors, forms that can be completed with a keyboard, images with descriptions, and headings in an order that makes sense when read aloud.

It costs almost nothing when it is built in and a rebuild when it is not — and every one of those things also helps the site rank, because a search engine reads a page much the way a screen reader does.